Direct mail

Hyundai - Air freshener
The Coupe is a car that already has it all. And now it has a free air conditioner.

Hyundai - Press clippings
The Getz attracted a lot of good press when it was launched and we thought it a good idea to highlight the fact by including real newspaper clippings.

marbles - Confetti pack
A follow up to the cross-track poster. This is a small pack for marbles loans to communicate the fact that people want loans for a number of reasons, including marriage.

The Health of the Nation
The magazine is poly-wrapped, so the line ("GET TO GRIPS WITH THE HEALTH OF THE NATION") is asking the reader to rip off the plastic, as well as take a more in-depth interest in the subject.