Posters and Ambient (click on a thumbnail to enlarge)

Virgin Money - Big Red/Red wonder
A Virgin Credit Card and Vue Cinemas (formerly Warners) joint promotion that offered 4 free Vue cinema tickets to anyone who took out a Virgin Credit Card, we suggested a series of posters that looked like typical cinema posters and made a hero of the Virgin Credit Card. Hence Big Red and The Red Wonder.

marbles - Engagement ring
A cross-track poster for marbles loans that recognises the fact that people want money for a number of reasons, including marriage.

VIBE FM
Curry box
Using the line ‘Shouting lager, lager, lager!’ as a tune trigger, we suggested giving out free branded curries during the launch party.

Water bottle
Using the line ‘And I miss you like the deserts miss the rain’ as a tune trigger, we suggested giving out free branded water during the launch party.

Posters
As Vibe FM is a classic and contemporary music station, we suggested a series of 48 sheets that use lyrics from songs to act as ‘tune triggers’. So, once you see the line, you hopefully start playing the song in your head.

BSM
A 48 sheet poster with the letters BSM made of ripped up red L plates.

The Evening News
The client asked for outdoor media and we suggested a number of life-size papier-mâche models made from old copies of The Evening News and strategically-positioned around the city. So there was a papier-mache commuter at the railway station, a papier mache bouncer at The Waterfront club and so on.

Winner 1995 International Marketing Association Award
Winner 1995 Newspaper Society Awards
Runner up 1995 Media Week Awards