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Virgin Money - Daylight robbery
The client asked for a launch ad for General Insurance that recognised the fact that people are being ripped off on the road. And it's not just speed cameras and clamping, it's the cost of your insurance too.

Virign Money - Grand Heritage
An advertisement that appeared in the Grand Heritage in-Hotel magazine encouraging people to take out a Virgin Credit Card. As the incentive was 3 free bottles of plonk, I decided to make an analogy – copywise – between the card (it's red!) and the offer of the wine.

marbles - Balloon/Comic/Shoes/Stamp
The client asked for a series of ads that addressed the individual in us all. That part of us that wants to use a credit card for the quirkier things in life; be it a ride in a hot air balloon, an obscure stamp or day long shopping trips.

Beneficial - Jaguar credit card
Beneficial produce a number of credit cards for affiliated companies, including Jaguar Cars.
This ad plays on the fact that only the finest materials known to Man are used in putting together a car like the Jaguar.

Norway Tourist Board
The client wanted an ad that communicated the fact that a postcard simply doesn’t do Norway justice. There's much, much more to it than that...